Tag: Marketing Operations Management

  • 5 big obstacles to overcome to succeed in agile marketing

    5 big obstacles to overcome to succeed in agile marketing

    With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. You can avoid those pitfalls by being able to catch them early. Leaders that aren’t aligned Agile marketing is more than just a process, so aligning leaders on…

    Know More

  • How to explain marketing operations at different levels: From children to experts

    How to explain marketing operations at different levels: From children to experts

    Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing or business. In this article, I’ll try to explain marketing operations to people of different ages, with increasing levels of detail and abstraction. I’ll start with explaining…

    Know More

  • What’s in your marketing stack? Let us know

    What’s in your marketing stack? Let us know

    There are as many different marketing stacks as there are different businesses. The scale of the stacks range from several low-cost or freemium software suites for small businesses to the multiple applications built around one or two platform solutions for the enterprise. How well different applications work together, the challenge of integrating multiple systems, the cost…

    Know More

  • How to align B2B sales and marketing teams

    How to align B2B sales and marketing teams

    “Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key factors that led to this divide: sales reps not knowing how to service the appropriate content in sales deals, a…

    Know More

  • The marketing black box: Why radical transparency is key

    The marketing black box: Why radical transparency is key

    Why does marketing not get the focus and support it truly requires? And how can we earn more respect for marketing as a function while delivering outstanding results at the same time?Marketing is often treated as an ancillary activity of the organization when it should be the primary activity. The lack of proper emphasis on…

    Know More