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Laying the groundwork for AI in MOps: How to get started
As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into…
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Simplifying your martech stack: From pipeline efficiency to brand affinity
Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience…
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Yomi Tejumola: Looking forward with AI
There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. This isn’t just because AI is…
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A CX reality check: When good intentions meet clunky execution
Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. My contract is ending soon, and the flier invited me to set up an appointment to speak with a…
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3 tips to maximize your martech stack’s value
“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may…
