Tag: Marketing Operations

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  • B2B marketing budgets stalled out in 2022

    B2B marketing budgets stalled out in 2022

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    Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12%…

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  • 4 reasons why it’s hard to prove impact in marketing ops

    4 reasons why it’s hard to prove impact in marketing ops

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    Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. That’s why Perkuto + MERGE called some of the brightest…

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  • Webinar: 5 ways to improve content strategy in 2023

    Webinar: 5 ways to improve content strategy in 2023

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    Digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams…

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  • MOps leaders as psychologists: The modern mind-readers

    MOps leaders as psychologists: The modern mind-readers

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    This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. This part discusses MOps leaders as psychologists, in addition to their roles as modernizers (see part 1) and orchestrators (see part 2). Exposure to marketing during my early educational journey was limited. With a heavy math/science background, I chose…

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  • Webinar: How to avoid these 8 big email mistakes

    Webinar: How to avoid these 8 big email mistakes

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    Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design…

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