Tag: Marketing privacy

  • 3 strategies to navigate change as digital privacy evolves

    3 strategies to navigate change as digital privacy evolves

    The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology.  The evolving landscape: Privacy regulations and technological advancements Privacy has become a…

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  • TikTok tightens restrictions on teen ad targeting, boosts AI transparency

    TikTok tightens restrictions on teen ad targeting, boosts AI transparency

    TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user…

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  • EU says Meta ad model violates Digital Markets Act

    EU says Meta ad model violates Digital Markets Act

    European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising.  A statement released today said the model does…

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  • GDPR is a help, not a hindrance, to marketing

    GDPR is a help, not a hindrance, to marketing

    You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy.  Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).…

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  • IAB Tech Lab releases Data Deletion Request Framework

    IAB Tech Lab releases Data Deletion Request Framework

    In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising.  “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” Jared Moscow, director…

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