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Get More Bang for Your Buck with Offline Media
By Fletcher Pickett, VP Account Director, Hawthorne Advertising Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or over-the-top (OTT) TV are often relatively pricey in comparison to other marketing options. Perhaps obviously, these channels of media are incredibly effective among younger demographics…
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How 10 Agencies Are Adapting To Recent Market Shifts
Business leaders expect to make many difficult decisions to help their companies succeed. What they can’t anticipate, however, are the actual market shifts their organizations will inevitably face. Unforeseen circumstances—such as the Covid-19 pandemic, the Great Resignation or even the ever-growing social awareness of a younger generation of consumers—can present real-time challenges that companies must…
