Tag: marketing strategy

  • Advertising in local markets: A playbook for success

    Advertising in local markets: A playbook for success

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  • Your Performance TV Guide to Mother’s Day 2024

    Your Performance TV Guide to Mother’s Day 2024

    Valentine’s Day may kick off the seasonal shopping calendar, but it’s Mother’s Day that really sets it into full swing. This year not much has changed, except shoppers last year spent more on this holiday than ever before — to the tune of $35.7 billion, to be precise. This new edition introduces fresh stats and…

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  • From aspiration to urgency: a guide to winning home improvement projects

    From aspiration to urgency: a guide to winning home improvement projects

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising In a sector where precision is key, your marketing strategy must be as meticulous and methodical as the assignments you aim to secure. The dynamics of the home improvement and renovation sector are changing; the once reliable seasonal surge in remodel plans has shifted into…

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  • Simplifying the power of predictive modeling for marketing success

    Simplifying the power of predictive modeling for marketing success

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising Predictive analytics is the backbone of modern data-driven decision making in marketing. While its adoption among leaders is growing, full integration remains a challenge due to concerns about data quality and complexity. Nonetheless, the power of predictive modeling in enhancing marketing strategies cannot be overstated—even…

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  • Why you should add predictive modeling to your marketing mix

    Why you should add predictive modeling to your marketing mix

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