Your cart is currently empty!
-
How marketers can help boost martech utilization
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. …
-
LinkedIn introduces CTV ads for B2B campaigns
Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed…
-
HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. But that’s just the beginning. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. All told,…
-
The content supply chain is ‘a mess’: Can Adobe help fix it?
Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content supply chain” as Adobe now calls it — referred to as “a mess.” And it’s getting messier. Problems that already existed will actually scale because of…
-
Adtech’s climate challenge: Can marketing cool the planet?
Can adtech and marketing do anything to cool down our overheating world? That existential question is the focus of a conference in New York next week. “Two or three years ago, we as a company learned of the degree digital advertising impacts carbon emissions. The energy it takes to power the internet is more than…
