Tag: marketing to Gen-Z

  • Don’t Blur the Lines When Marketing to Millennials and Gen Z

    Don’t Blur the Lines When Marketing to Millennials and Gen Z

    Smart performance marketers are making the distinctionbetween these two generations of consumers Gen Z is standing apart from millennials more than ever.Getty Images: RGStudio When developing marketing plans, it’s all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn’t work with…

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