Tag: MarTech Conference

  • It’s time to unleash your CX activists: The MarTech Conference day two keynote

    It’s time to unleash your CX activists: The MarTech Conference day two keynote

    “It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken…

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  • Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

    Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

    “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through…

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  • Q&A with Alicia Arnold: The MarTech Conference

    Q&A with Alicia Arnold: The MarTech Conference

    One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at…

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  • Q&A with Justin Sharaf: The MarTech Conference

    Q&A with Justin Sharaf: The MarTech Conference

    Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and…

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  • Why martech must mean more than just technology

    Why martech must mean more than just technology

    Martech is a lot more than marketing technology.  “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. It’s important to note that those elements…

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