Tag: Media Efficiency Ratio

  • Media Efficiency Ratio

    Media Efficiency Ratio

    The Media Efficiency Ratio, or MER, is the number that is a snapshot of an infomercial’s overall success or failure during a media buy period. The higher a MER is achieved, the more successful the media buy performance was. This ratio is derived by dividing total sales (resulting from a particular telecast or telecasts) by…

    Know More