Tag: Media

Recent Posts

  • What to Expect During This Years March Madness Tournament

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    The biggest time for college basketball is just around the corner – will this year’s ad campaigns make a slam dunk, or will the viewers call a foul play? March Madness is one of the biggest events in college spots. This year, March Madness starts on March 14th and concludes on April 3rd. 68 Men’s…

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  • Advertising in the Canadian Marketplace

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    While Canada may not be the first place that comes to mind when planning a future marketing campaign, you will definitely want to consider it after learning more about Canada’s potential for building brand awareness and expanding audiences. Canada is home to nearly 40 million people, most of which share similar viewing and consumption habits…

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  • October 2022 Media Impact Report

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    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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  • Have you heard of Brandformance? Here’s what you need to know

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    As marketing continues to evolve, the strategies that agencies and marketers use to hit benchmarks need to as well. Driving ROI is the ultimate goal for advertisers. In order to accomplish this, agencies receive Key Performance Indicators (KPIs) that include phrases such as: increase awareness, increase market share, drive leads, etc. Historically, marketers tackled these…

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  • How Inflation, Polarizing Politics and Global Instability are Influencing U.S. Consumers

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    Learning to function amid global instability and a cacophony of bad news has left the U.S. consumer in a state of bewildered exhaustion. As a result, consumers are reevaluating and reconciling their personal values in a post-pandemic and politically polarized world, and record rates of inflation and rising costs of living are further forcing the…

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