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DTC Marketing – How Important are Microsites…Very
A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that corporate site. That’s a non-starter right off the top. You have to create a direct-to-consumer micro site specifically for the product or service that you’re selling. Your…
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DTC Marketing – How Important are Microsites…Very
A lot of clients come to us, and they want to do a direct-to-consumer campaign. They have a corporate site, and they want to drive traffic to that corporate site. That’s a non-starter right off the top. You have to create a direct-to-consumer micro site specifically for the product or service that you’re selling. Your…
