-
Don’t Blur the Lines When Marketing to Millennials and Gen Z
Smart performance marketers are making the distinctionbetween these two generations of consumers Gen Z is standing apart from millennials more than ever.Getty Images: RGStudio When developing marketing plans, it’s all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn’t work with…
-
Are You Using Social Media to Inspire Younger Buyers?
Millennials and Gen Z are increasingly turning to social networks for advice.Here’s how performance marketers can leverage this trend. Performance marketers looking to capture the tech-savvy market have to consider speed, efficiency and social change.We Are/Getty Images Whether they’re following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the…
-
Want to Attract Younger Consumers? Just Be Yourself
To most effectively tap into Gen Z and millennials,personalized and transparent communication is key lemono/iStock The consumer is more and more aware every day of marketing “hype” and language that is not authentic to the brand or corporate mission. Gen Z and millennials are acutely aware of this and will expect nothing less and can…
-
Luxury Goods Are Becoming as Attainable as Fast Fashion
How marketers are bridging the gap between millennials’ and Gen Z’s love of upscale goods and desire for economy Adweek; Getty Images Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and…
