Tag: MNTN Research

  • Why Strategy Needs To Be at the Center of Your CTV Campaigns

    Why Strategy Needs To Be at the Center of Your CTV Campaigns

    4 Min Read Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. But to make the most of the platform’s targeting, measurability, and creative impact, your strategy must be more than an afterthought—it needs to be purpose-built to do more for…

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