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The Power of QR Codes in Television Applications
In the dynamic landscape of direct response television (DRTV) advertising, marketers are constantly seeking innovative ways to engage viewers and drive immediate action. One technology that has gained prominence in recent years is the QR code, and its integration into television applications is proving to be a game-changer. 1. QR Codes and the Bridge Between…
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Hard-Hitting Jingles – Generating Response
Jingles are back, and they do work! Modus Direct currently has a radio client, Bradley Dworkin, that is using radio to support their advertising efforts. Over a year ago, we introduced a :30 Jingle into the creative rotation. When the Jingle was introduced, the calls increased 18%. That Jingle was the most consistent creative week-over-week…
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Good Data Practices: What to Do (or Not)
With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day. Surprisingly, only 0.5% of that information is never used. While Modus Direct doesn’t analyze quite that much data, we receive a lot! Despite…
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Good Data Practices: What to Do (or Not)
With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day. Surprisingly, only 0.5% of that information is never used. While Modus Direct doesn’t analyze quite that much data, we receive a lot! Despite…
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DRTV advertising should focus on mobile and tablet strategies
With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and tablet consumer engagement strategies into their response mechanisms. With the constant evolution of multi-window experiences (TV, Phone, Tablet, PC), and the access to web browsers…
