Tag: Multichannel Merchant

  • Your 2024 Back-to-School Campaign Planning: Too Soon? Nope

    Your 2024 Back-to-School Campaign Planning: Too Soon? Nope

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  • CPG and its New Direction: Emerging vs. Legacy Brands

    CPG and its New Direction: Emerging vs. Legacy Brands

    The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides…

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