Tag: newfronts

  • Let’s Be Upfront. What’s Your Plan for Performance TV?

    Let’s Be Upfront. What’s Your Plan for Performance TV?

    4 Min Read What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up…

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