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Ryan Reynolds sells out again: Maximum Effort acquired by CTV player MNTN
Ryan Reynolds-owned Maximum Effort Marketing has been a darling of adland with its devil-may-care attitude (quite literally if you count the Match.com ads). Today, it announced that MNTN is acquiring the hot shop. MNTN “builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television,” per the company.…
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Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN (Exclusive)
Ryan Reynolds’ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN. As part of the deal, Maximum Effort Marketing will retain its identity and exist as an agency within MNTN (“mountain”). Reynolds will serve as MNTN’s chief creative officer while George Dewey will become the company’s chief…
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Travel Marketing, CTV Ad Spend Acceleration, & More | Weekly Marketing News
This week in marketing news, everything from the rise of travel marketing in 2021 to the acceleration of Connected TV ad spend has been making headlines. To make it easier to keep on top of the most important stories, we compiled this roundup of the articles that caught our attention. In digital marketing news, travel…
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Watch “Nugenix: How to Do Everything to Get Your Customers’ Attention”
If you have watched television in the past few years, you probably know the name Nugenix. If your TV is set to a sports event, or some other male demographic-targeted programming, you will probably see their Direct-to-Consumer advertisements. The post Watch “Nugenix: How to Do Everything to Get Your Customers’ Attention” appeared first on Script…
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Maximum Merger
Today we are excited to announce that MNTN, ad tech’s fastest-growing performance TV platform, and Maximum Effort, one of the rising stars of the creative world, are merging. We believe the meteoric rise of Connected TV presents a once-in-a-generation opportunity to bring media and creative closer together. The demand for easy-to-use tech and superb, fast-turn…
