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Digital out-of-home advertisers seek hyper-local, contextual targeting
Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association.What they found. Two-thirds of marketers surveyed had activated a new DOOH campaign in the previous 18 months. Now we get some…
