Tag: Omnichannel

  • Exploring Retail Media Ad Expenditure

    Exploring Retail Media Ad Expenditure

    Stay on top of today’s constantly changing media environment with DirectAvenue’s insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail media advertising…

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  • Retail Media Top 5

    Retail Media Top 5

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific retail network updates and emerging media trends in a digestible format.February 22, 2023Retail media stands as one of the most substantial and rapidly expanding advertising sectors in the United States. From 2016 to 2021, spending on retail…

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  • Crossing the Screens: An Omnichannel Approach to Digital Marketing

    Crossing the Screens: An Omnichannel Approach to Digital Marketing

    3 Min Read Until recently, television advertising would never have been considered part of a performance marketing strategy. But the times have changed — and Connected TV (CTV) could be the platform your mix is missing.  As CTV ad spend, watch time, and viewership continue increasing, adding the platform to your approach is essential. With…

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  • The Right Production Company For Omnichannel Marketing

    Omnichannel marketing is the ideal marketing approach.  This style of advertising enables you to address your target demographic on multiple platforms i.e., social media, long and short form, websites, radio, Amazon and more.  Omnichannel marketing gives your brand maximum exposure in various media outlets and therefore, has better brand recognition and the ability to achieve…

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  • The truth about cats and dogs and survey questions

    The truth about cats and dogs and survey questions

    We talk often about the value of that sweet, sweet first-party data. When you know more about your donor, you know when, how, and about what to talk to them efficiently and effectively. But did you know that the mere ask for data can increase donations? This goes against some conventional wisdom that says that…

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