Tag: Operations

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  • Does your organization need a headless or hybrid content management system (CMS)?

    Does your organization need a headless or hybrid content management system (CMS)?

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    The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. But deciding whether your company needs to move to a Headless or Hybrid CMS is not something to jump into lightly.Use the following questions to gauge your organization’s business needs, staff…

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  • How agile is transforming modern marketing

    How agile is transforming modern marketing

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    Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world.John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that…

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  • 5 Key Themes Shaping the Future of Marketing

    5 Key Themes Shaping the Future of Marketing

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    Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.1. E-commerce enters…

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  • How to build a successful marketing technology roadmap

    How to build a successful marketing technology roadmap

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    The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.“There have been huge changes with COVID-19, accelerating…

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  • 8 questions to ask marketing work management vendors during the demo

    8 questions to ask marketing work management vendors during the demo

    infomercial

    Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Also, make sure that all…

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