Tag: Opinions

  • Broadcasters and NextGen Emergency Mass Communications

    An open letter to American broadcasters:Whether serendipity or luck; we seem to be in an exceptional place. As the following article summarizes, it seems that we have the only combination of assets and technologies that make for effective Emergency Mass Communications. There are no practical alternatives. With NVISA and FEMA in the lab, and what we hear from…

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  • The Olympics Is Personal(ized)

    The Olympics are not the same as the Super Bowl. The Super Bowl provides an unusual moment where most households in the US tune into the same channel and watch the same broadcast all at once, which is why Super Bowl commercials are such a big deal – everyone sees the same thing. The Olympics are…

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  • Real Device Monitoring: The Key to Resolving Streaming Errors Caused by Dynamic Ad Insertion

    At first glance, the rise of ad-supported streaming video could feel like a return to familiar TV models. Traditional broadcast television was always supported by advertisements. Netflix’s bold emergence in 2007 seemed to signal that the internet would be different. For OTT television viewers, a monthly subscription meant premium content with no advertisements.The media landscape…

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  • The Winning Play: Why SaaS Reigns Supreme for Live Sports Streaming

    The landscape of live sports streaming has undergone a radical change, with a clear pivot toward event-centric consumption. Streaming technology enabled this shift, catering to the immediacy and exclusivity that live sports demand. Unlike the linear model of 24/7 channels, 2023 witnessed a surge in live events, where channels popped up for the duration of…

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  • How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future

    We are still some way from an all-streaming future but there is plenty of evidence that preparations for this outcome are accelerating, from sharpened regulatory interest in prominence on connected TVs, to a UK over-60s advocacy group demanding late broadcast switch-off dates rather than early ones. For broadcasters, larger BVOD catalogues, closer integration of FAST with…

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