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Michelin meets the digital era: Personalized recommendations powered by AI
This post was originally published on this site The hotel and restaurant guides published by … Read more
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How NC Fusion executed its campaign to help girls stay involved in sports
This post was originally published on this site When a youth sports organization faced a … Read more
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3 ways to maximize the power of reception marketing
“Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many successful campaigns today. It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their…
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The truth behind MACH-based DXPs: Benefits, risks and key considerations
The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? Dig deeper: What is a digital experience platform or DXP and is it the future of content management?…
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Roku partners with Best Buy for first-party data
Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW). …
Tag: Optimization and Personalization
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