Tag: predictive modeling

  • Simplifying the power of predictive modeling for marketing success

    Simplifying the power of predictive modeling for marketing success

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising Predictive analytics is the backbone of modern data-driven decision making in marketing. While its adoption among leaders is growing, full integration remains a challenge due to concerns about data quality and complexity. Nonetheless, the power of predictive modeling in enhancing marketing strategies cannot be overstated—even…

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  • Why you should add predictive modeling to your marketing mix

    Why you should add predictive modeling to your marketing mix

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