Tag: PRNewswire

  • Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards and Showcasing Agency Media Influence in 2022

    Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards and Showcasing Agency Media Influence in 2022

    The Agency’s Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and More LOS ANGELES, Jan. 24, 2023 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, today announced the agency entered 2023 with strong momentum after garnering recognition from multiple prestigious awards programs in 2022 for its work on behalf of clients. The agency also gained influence in the advertising industry, with agency executives providing expertise on trending industry topics ranging from Super Bowl advertisement ROI to zero-party data usage. The Hawthorne Advertising team continues its groundbreaking work for clients in 2023, creating media strategies, analyzing data and deploying integrated campaigns that leverage multiple platforms and channels to effectively tell clients’ stories and drive growth. Hawthorne Advertising is also rebranding the agency website in 2023, aiming for a launch date in the first quarter. “At Hawthorne, we empower brands with outstanding creative, broad media expertise and performance-focused analytics,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “We’re proud of all we accomplished in 2022 and honored by the industry recognition the agency received, but we’re just getting started. I’m incredibly excited about what 2023 has in store and am looking forward to harnessing our team’s creativity to achieve even more wins for our clients in the months ahead.” The agency won 18 major awards for its creative work in 2022, including the following accolades: Hermes Creative Awards: Platinum Awards for two TV ads in the Electronic Media /Social Media / Interactive Media category Vega Awards: Canopus Winner for two digital video ads in the Video / Online Video (Single) – Advertisement category and a Centauri Winner for a digital video campaign in the Video / Online Video (Campaign) – Advertisement category Telly Awards: Silver Winner for three TV commercials and a TV campaign in the Regional TV General-Household Products/Packaged Goods, Regional TV General-Miscellaneous and Regional TV Campaign-Business to Consumer categories dotCOMM Awards: Platinum Winner for a digital video ad and Gold Winner for a digital video campaign and digital video ad in the Paid Media category Davey Awards: Gold Winner for two ads in the General – Commercials category MarCom Awards: Gold Winner for two ads in the Television (Broadcast & Cable) category Viddy Awards: Platinum Winner for three ads in the Commercials | Broadcast / Non-Broadcast / Web Commercials category In addition to leading creative development and directing campaigns that won numerous awards, Hawthorne executives distinguished themselves as industry thought leaders in 2022. Always an industry thought leader with nearly 100 articles published across a variety of platforms in 2022 alone, in a Forbes piece about Super Bowl advertisement ROI, Hawthorne-Castro advised brands to keep it light, saying, “don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life.” In a Forbes expert panel feature on TikTok, Hawthorne-Castro weighed in with advice on technique, urging brands to “try to be creative in your camera angles when capturing imagery of your brand experience so that viewers can feel as if they are the ones in the driver’s seat.” Hawthorne SVP of Marketing and Client Development Christian Jones wrote an article for VentureBeat on what marketers are missing about zero-party data. As Jones observed, “When customers share zero-party data, it’s an invitation to personalize their experience on their terms. That’s a gift from the consumer to the brand, and it’s an opportunity for a paradigm shift to a fair value exchange model.” Learn more about Hawthorne Advertising’s unique ability to deliver results by combining creative services with data science by visiting hawthorneadvertising.com. About Hawthorne Advertising: Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 36 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information. MEDIA CONTACT:Marielle FarmerNext PR602-432-5555hawthornedirect@nextpr.com

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  • Hawthorne Advertising enters 2023 with significant momentum after winning multiple prestigious awards and showcasing agency media influence in 2022

    Hawthorne Advertising enters 2023 with significant momentum after winning multiple prestigious awards and showcasing agency media influence in 2022

    The Agency’s Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and More LOS ANGELES, Jan. 24, 2023 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, today announced the agency entered 2023 with strong momentum after garnering recognition from multiple prestigious awards programs in 2022 for its work on behalf of clients. The agency also gained influence in the advertising industry, with agency executives providing expertise on trending industry topics ranging from Super Bowl advertisement ROI to zero-party data usage. The Hawthorne Advertising team continues its groundbreaking work for clients in 2023, creating media strategies, analyzing data and deploying integrated campaigns that leverage multiple platforms and channels to effectively tell clients’ stories and drive growth. Hawthorne Advertising is also rebranding the agency website in 2023, aiming for a launch date in the first quarter. “At Hawthorne, we empower brands with outstanding creative, broad media expertise and performance-focused analytics,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “We’re proud of all we accomplished in 2022 and honored by the industry recognition the agency received, but we’re just getting started. I’m incredibly excited about what 2023 has in store and am looking forward to harnessing our team’s creativity to achieve even more wins for our clients in the months ahead.” The agency won 18 major awards for its creative work in 2022, including the following accolades: Hermes Creative Awards: Platinum Awards for two TV ads in the Electronic Media /Social Media / Interactive Media category Vega Awards: Canopus Winner for two digital video ads in the Video / Online Video (Single) – Advertisement category and a Centauri Winner for a digital video campaign in the Video / Online Video (Campaign) – Advertisement category Telly Awards: Silver Winner for three TV commercials and a TV campaign in the Regional TV General-Household Products/Packaged Goods, Regional TV General-Miscellaneous and Regional TV Campaign-Business to Consumer categories dotCOMM Awards: Platinum Winner for a digital video ad and Gold Winner for a digital video campaign and digital video ad in the Paid Media category Davey Awards: Gold Winner for two ads in the General – Commercials category MarCom Awards: Gold Winner for two ads in the Television (Broadcast & Cable) category Viddy Awards: Platinum Winner for three ads in the Commercials | Broadcast / Non-Broadcast / Web Commercials category In addition to leading creative development and directing campaigns that won numerous awards, Hawthorne executives distinguished themselves as industry thought leaders in 2022. Always an industry thought leader with nearly 100 articles published across a variety of platforms in 2022 alone, in a Forbes piece about Super Bowl advertisement ROI, Hawthorne-Castro advised brands to keep it light, saying, “don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life.” In a Forbes expert panel feature on TikTok, Hawthorne-Castro weighed in with advice on technique, urging brands to “try to be creative in your camera angles when capturing imagery of your brand experience so that viewers can feel as if they are the ones in the driver’s seat.” Hawthorne SVP of Marketing and Client Development Christian Jones wrote an article for VentureBeat on what marketers are missing about zero-party data. As Jones observed, “When customers share zero-party data, it’s an invitation to personalize their experience on their terms. That’s a gift from the consumer to the brand, and it’s an opportunity for a paradigm shift to a fair value exchange model.” Learn more about Hawthorne Advertising’s unique ability to deliver results by combining creative services with data science by visiting hawthorneadvertising.com. About Hawthorne Advertising: Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 36 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information. MEDIA CONTACT:Marielle FarmerNext PR602-432-5555hawthornedirect@nextpr.com

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  • Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

    Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

    LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations. The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually cultivates for its clients. These recognitions honor Hawthorne’s exceptional creative achievements across multiple channels, including wins for TV, digital and integrated campaigns. “2021 was a remarkable year for Hawthorne Advertising, and it is gratifying to see our hard work on behalf of our clients rewarded with prestigious industry recognition,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering outstanding, measurable results through accountable campaigns is Hawthorne’s top priority for our clients. These awards demonstrate not only the creativity of our team, but also the success and impact these campaigns have had on the goals of our clients.” Hawthorne Advertising’s innovative approach balances the emotional and the rational to create meticulously crafted, and expertly executed, campaigns that resonate with clients’ key audiences and produce significant return on investment. Hawthorne Advertising has secured the following award wins in the second half of 2021, in addition to 25 in the first half of the year: The dotComm Awards, which honor excellence in web creativity and digital communication, recognized Hawthorne with the following awards: Platinum Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise Gold Award in the category of Digital Marketing & Communications Campaigns, Social Media Campaign, on behalf of Zesty Paws Gold Award in the category of Digital Marketing & Communications Campaigns, Integrated Marketing, on behalf of Zesty Paws Gold Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise An Honorable Mention in the category of Paid Media, Banner Ad, on behalf of Zesty Paws The Viddy Awards, which honor video excellence in a digital world, recognized Hawthorne with the following awards: Platinum Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise Platinum Award in the category of YouTube/Vimeo, Ad/Bumper Pre-Roll, on behalf of Zesty Paws Platinum Award in the category of Broadcast/Non-Broadcast/Web Commercials, Health & Wellness, on behalf of Zenwise Two Gold Awards in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of LeafFilter Gold Award in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of It’s Just Lunch Gold Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise The MarCom Awards, which honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals, recognized Hawthorne with the following awards: Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter Platinum Award in the category of Television (Broadcast & Cable), Single Spot. On behalf of It’s Just Lunch Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of Zenwise Platinum Award in the category of Television (Broadcast & Cable), Single Spot, on behalf of Zesty Paws Gold Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter Two Gold Awards in the category of Web Element, Web Advertising Campaign, on behalf of Zenwise The Davey Awards, which honor the best creative agencies worldwide, recognized Hawthorne with the following awards: Gold Award in the category of Display Advertising & Rich Media on behalf of Zesty Paws Silver Award in the category of Commercials on behalf of LeafFilter Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise The Summit Marketing Effectiveness Award also honored Hawthorne Advertising with a Platinum Award for its work on LeafFilter’s national broadcast campaign. The international creative, marketing and advertising award honors the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide. In addition, Hawthorne Advertising’s CEO, Jessica Hawthorne-Castro, received the CEO Leadership Award from The Los Angeles Times B2B Publishing CFO and CEO Awards. The CFO & CEO Leadership Awards recognize C-Suite executives for their contributions and leadership within their organizations, the business world, and the community at large. Hawthorne Advertising has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com. About Hawthorne Advertising: Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information. Media Contact:Alise Murawskiamurawski@nextpr.com847-528-2882

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  • Hawthorne Advertising Secures 25 New Creative Award Wins

    LOS ANGELES, Dec. 18, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 12 creative and corporate awards in the second half of 2019 from 10 different organizations. The awards recognized everything from Hawthorne’s results-driven campaigns to the leadership of the agency’s CEO, Jessica Hawthorne-Castro. They are a testament to Hawthorne’s continued success and influence within the advertising industry, honoring both client work and how the company is run. The post Hawthorne Advertising Secures 25 New Creative Award Wins appeared first on Hawthorne Advertising | Brand Response TV + Digital + Media + Mobile + Social.

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