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2022 Predictions: CTV and cross-channel advertising
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships.More streamingWhile growth for some subscription services slow down, like for Disney+, old standbys like Netflix see…
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Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.Marketers in search of intelligent, targeted cross-screen campaigns in…
Tag: programmatic media buying
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