Tag: Programmatic TV

  • Media Impact Report #26 | Advertising Marketplace Updates

    In this edition: Our media team provides full recaps of the 2021 NewFronts (“the UpFronts for digital media”) and the Podcast Upfronts. Plus, an update on the impact of Apple’s iOS 14.5 rollout. The post Media Impact Report #26 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

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  • Media Impact Report #25 | Advertising Marketplace Updates

    In this edition: iOS 14.5 is scheduled to launch the week of April 26. Along with new features, Apple will require permission to track users. Linear TV viewership continues its slump, but the biggest drops are coming from major tent pole events. The explosion of new OTT services including Paramount+ and Discovery+ are filling the…

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  • Media Impact Report #24 | Advertising Marketplace Updates

    In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May, virtually. Consumer privacy updates are impacting platform targeting, tracking and measurement The post Media Impact Report #24 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

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