Tag: Public

  • “Going Big” on TV Isn’t What You Think It Is

    “Going Big” on TV Isn’t What You Think It Is

    Media Agency Rocks Out With MNTN, Driving Ticket Sales for High-Profile Power-Sports ClientA global creative media agency had a specific challenge to address — sell tickets for a large-scale rock concert. Sounds fairly straightforward, right? Not exactly. The event wasn’t being hosted by a large venue, or a musician, or even a sports team. Instead,…

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  • A B2B Starter Guide to Installing Pixels and Managing Data (Without Having To Learn a New Dashboard)

    A B2B Starter Guide to Installing Pixels and Managing Data (Without Having To Learn a New Dashboard)

    When you have all your systems in place in your business, it can be hard to fathom adding anything new, even if it offers valuable insights. We get it — we’ve been there ourselves. The great news is that while Connected TV is a valuable tool for B2B businesses looking to generate leads and build…

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  • Making TV Pain-Free For Enterprise Marketers

    Making TV Pain-Free For Enterprise Marketers

    Media Agency Rocks Out With MNTN, Driving Ticket Sales for High-Profile Power-Sports ClientA global creative media agency had a specific challenge to address — sell tickets for a large-scale rock concert. Sounds fairly straightforward, right? Not exactly. The event wasn’t being hosted by a large venue, or a musician, or even a sports team. Instead,…

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  • How Enterprise Marketers Use MNTN

    How Enterprise Marketers Use MNTN

    Media Agency Rocks Out With MNTN, Driving Ticket Sales for High-Profile Power-Sports ClientA global creative media agency had a specific challenge to address — sell tickets for a large-scale rock concert. Sounds fairly straightforward, right? Not exactly. The event wasn’t being hosted by a large venue, or a musician, or even a sports team. Instead,…

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  • The Small Business Guide to Reporting and Measurement on Connected TV 

    The Small Business Guide to Reporting and Measurement on Connected TV 

    When advertising on traditional linear television, it’s difficult to know when — or even if — an ad ran, and campaign reporting is inconsistent, at best. Conversely, with performance-first capabilities similar to other digital channels like Meta or Google, Connected TV (CTV) provides detailed campaign data that gives you full visibility into your results. In…

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