Tag: Public

  • Your Performance TV Guide to Back-to-School 2024

    Your Performance TV Guide to Back-to-School 2024

    Class is back in session — are you ready to be schooled? Now that you’re fresh and ready to go after a leisurely summer break, it’s time to embark on a new academic year. But it’s also a fresh start for brands and advertisers — call it a trial-run for Q4, if you will. Dive…

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  • The Retailer’s Ultimate Guide to CTV Performance Measurement

    The Retailer’s Ultimate Guide to CTV Performance Measurement

    As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology gets better every year, and not only is it now possible to tie ad performance…

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  • Your Performance TV Guide to Father’s Day 2024

    Your Performance TV Guide to Father’s Day 2024

    “Breaking records” is a recurring theme we’ve been seeing since we kicked off our seasonal shopping calendar last month with Mother’s Day. Now with Father’s Day on the horizon, shoppers are voting with their dollars. Last year’s Father’s Day spending amounted to a record-high $22.9 billion, driven by increased activity across major verticals like clothing,…

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  • What You’re Actually Getting When You Buy Performance TV

    What You’re Actually Getting When You Buy Performance TV

    Connected TV is a buzzword in the advertising space, but it’s not always clear what it can actually do for advertisers. We often hear questions like, “Where will my ads be served?” Or, “How can I be sure the right audiences see my ads?” We can’t speak for other CTV advertising platforms, but we are…

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  • How MNTN Rewrites the Rules of ABM

    How MNTN Rewrites the Rules of ABM

    There is no question that accounts-based marketing (ABM) works. 70% of marketers use ABM and 91% of marketers find that ABM-driven sales result in larger deal sizes. However, everyone is using the same playbook. From email and LinkedIn to retargeting and landing pages, ABM efforts can feel repetitive and make it hard to stand out.…

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