Tag: purpose-based creative

  • How MNTN’s Creative-as-Subscription™ Drives a Force Multiplier Effect

    How MNTN’s Creative-as-Subscription™ Drives a Force Multiplier Effect

    3 Min Read We’ve explored the business impact of creative variation on performance here before, but what about the human impact? A strong creative pipeline improves in-house teams as much as it does revenue, all while while giving performance marketers full control and flexibility over their creative process, without sacrificing time or budget.   How…

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  • Find CTV Success With Purpose-Built Creative

    Find CTV Success With Purpose-Built Creative

    4 Min Read When it comes to digital marketing, you know the drill. You know how to use search and social in your strategy; they’re ingrained in your annual plans, and you know how to optimize them. But what about when it comes to Connected TV (CTV), the third performance marketing channel?  Eric Hatzenbuhler, Senior…

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