Tag: Reach

  • Craig Swapp & Associates Wins Big on Connected TV With MNTN

    Craig Swapp & Associates Wins Big on Connected TV With MNTN

    With MNTN’s comprehensive reporting suite and integration with Google Analytics, Hendricks was able to accurately measure the effectiveness of all of the Craig Swapp & Associates’ Performance TV campaigns — and their results didn’t disappoint. Since launching their first MNTN campaigns, multiple key performance metrics have improved. Overall visits to the firm’s website increased by…

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  • Mountain Mike’s Pizza Serves Up Some Hot ROAS With MNTN Performance TV

    Mountain Mike’s Pizza Serves Up Some Hot ROAS With MNTN Performance TV

    reacWhen comparing their year-over-year (YoY) performance, Mountain Mike’s Pizza saw better outcomes across the board with MNTN. Their return-on-ad-spend (ROAS) grew by 228%, along with a strong incremental ROAS by the end of 2022 at 10.9x in November and 11.6x in December (it’s no wonder, considering they upped their spend with MNTN by 14% that…

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  • Talkspace Uses MNTN to Bring CTV Efforts In-House and Grow Usage for Online Therapy

    Talkspace Uses MNTN to Bring CTV Efforts In-House and Grow Usage for Online Therapy

    Intent on growing their pool of top-of-funnel leads, Talkspace launched Performance TV prospecting. A key piece to their prospecting efforts was a comprehensive audience strategy. Using MNTN’s integration with Oracle Data Cloud — which together with LiveRamp provides MNTN users with access to over 85,000 unique audience segments — Talkspace explored multiple ideal customer groups…

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  • SpotOn Fence Exceeds ROAS Goal by 319% With MNTN Performance TV

    SpotOn Fence Exceeds ROAS Goal by 319% With MNTN Performance TV

    The challenge for SpotOn, who were promoting a premium-priced product, was ensuring that their audiences were not only in a position to engage, but potentially to purchase for multiple pets. Starting with Performance TV prospecting, MNTN’s Customer Success Team helped SpotOn develop an audience targeting strategy that ranged from broad target personas to advocacy audiences…

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  • 79% of Americans Aged 50+ Are Streaming Viewers

    79% of Americans Aged 50+ Are Streaming Viewers

    2 Min Read Streaming services aren’t just the domain of the youths. A new study from DeepIntent and Roku found that 79% of adults aged 50+ are currently already streaming viewers, with 52% of them streaming more than last year. And a significant amount of those in this age group can only be reached on…

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