Tag: Regulations and Compliance

  • SCOTUS ruling makes it easier to challenge federal ad regulations

    SCOTUS ruling makes it easier to challenge federal ad regulations

    U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal regulators — like the FTC and FCC — saying federal courts should no longer defer to them when interpreting laws. Chief Justice John Roberts said federal judges “must exercise…

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  • GDPR is a help, not a hindrance, to marketing

    GDPR is a help, not a hindrance, to marketing

    You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy.  Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).…

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  • Confessions from email jail

    Confessions from email jail

    What’s on your email rap sheet? In my last MarTech column, “Stop! Or go directly to email jail,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping…

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  • IAB Tech Lab releases Data Deletion Request Framework

    IAB Tech Lab releases Data Deletion Request Framework

    In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising.  “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” Jared Moscow, director…

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  • The marketer’s guide to state data privacy laws

    The marketer’s guide to state data privacy laws

    The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year.…

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