Tag: Reporting

  • TV Advertising Campaigns: How Television Marketing Works (2024)

    TV Advertising Campaigns: How Television Marketing Works (2024)

    17 Min Read Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. Spoiler alert: it’s not even close. With this…

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  • ATTN Brings Bones Coffee To Life and Increases Revenue by 42% With MNTN Performance TV

    ATTN Brings Bones Coffee To Life and Increases Revenue by 42% With MNTN Performance TV

    ATTN’s year-round marketing efforts include Connected TV,  shopping marketing, email, and paid search and social. When they took over the Bones account, they restructured the company’s marketing strategy to prioritize new customer acquisition, awareness-building, and reach expansion beyond their existing marketing channels to introduce new audiences to the brand.   Prioritizing prospecting immediately distinguished ATTN from…

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  • Clearing The Air: Why Your CTV Reporting Needs More Transparency

    Clearing The Air: Why Your CTV Reporting Needs More Transparency

    4 Min Read Now that many (dare we say most?) advertisers are familiar with Connected TV (CTV), it’s time to talk about how to enhance the channel’s performance capabilities. And transparency is a key part of that conversation.  Erik Gray, Director of Product Analytics at MNTN, recently joined MediaPost to discuss why CTV reporting needs…

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  • What is Return on Investment (ROI) & How to Calculate It

    What is Return on Investment (ROI) & How to Calculate It

    4 Min Read Every business wants to thrive. One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on Investment Definition What is a return on investment? Return on investment (ROI) is the ratio of your profit or loss divided by your investment. It can be…

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  • What Do Performance Marketers Really Want?

    What Do Performance Marketers Really Want?

    Advertising, Connected TV, Reporting 3 Min Read Linear TV Thinking Won’t Cut it in a CTV World Written by Stephen Graveman Connected TV as we know it is at least fifteen years old. Over the last decade, streaming entertainment has exploded globally, with new platforms appearing annually, an adoption rate that continues to soar, and…

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