Tag: Research

  • Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans

    LGBTQIA+ representation in TV content boosts viewership among young (18-34) Americans, according to a new report from Horowitz Research. The company’s ‘State of Media, Entertainment, and Tech: FOCUS LGBTQIA+’ report found that one in three (33%) of 18-34 year-olds surveyed are more likely to watch a show with LGBTQIA+ characters and stories in it. In addition,…

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  • U.S. Digital Advertising Revenues Hits High of $225B

    $225 billion: That’s how high U.S. digital advertising revenues were in 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2023,” compiled by PwC. According to the IAB (Interactive Advertising Bureau) report, these revenues increased by 7.3% year-over-year overall (YoY) between 2022 and 2023. The IAB report also found that Q4…

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  • CIMM Lays Out 2024 Priorities for Improved Media Research

    NEW YORK—The Coalition for Innovative Media Measurement (CIMM) has announced significant growth in its membership over the last year and laid out its priorities for the first half of 2024. The Coalition, which is focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has been deeply involved in recent…

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  • Study: U.S. OTT Revenue to Grow 17% to $69B in 2024

    New studies from Convergence Research Group highlight the ongoing massive shifts to OTT and streaming content with a prediction that U.S. OTT subscription revenue will grow by 17% to $69 billion in 2024 and that 60% of all U.S. homes didn’t have a pay TV subscription at the end of 2023. Convergence predicts that these cord-cutter/cord-never…

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  • Comscore Gets MRC Accreditation for National and Local TV HH Measurement

    RESTON, Va.—As media companies explore alternative measurement systems for audiences and ads, Comscore has announced that it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.This outcome makes Comscore the only measurement company accredited…

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