Tag: retargeting

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  • The Travel Corporation Explores CTV with MNTN, Driving Significant Performance For Three Separate Brands

    The Travel Corporation Explores CTV with MNTN, Driving Significant Performance For Three Separate Brands

    infomercial

    With one of their busiest seasons—summer—just around the corner, TTC dove head first into CTV, launching campaigns for Contiki and Trafalgar. TTC leaned on MNTN’s CTV expertise to produce the best performance possible. They worked closely with MNTN’s Customer Success Team, who helped them to identify new strategies that would best align with each brand’s…

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  • Hooray Heroes Tells a Tale of Strong Performance and Growth with MNTN

    Hooray Heroes Tells a Tale of Strong Performance and Growth with MNTN

    infomercial

    Gearing up for one of their most profitable seasons, Hooray Heroes used Performance TV to launch two CTV campaigns with differing goals. Six weeks before Father’s Day, they launched their first Performance TV retargeting campaign. They utilized MNTN’s easy-to-use segmentation tool to build audiences from first-party data and engage consumers who had previously interacted with…

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  • Your Performance TV Guide to Father’s Day.

    Your Performance TV Guide to Father’s Day.

    infomercial

    Father’s Day was a 20 billion dollar event in 2022. What will this year hold? It’s time to celebrate those father figures in your life, but first, get your campaigns ready for success with our comprehensive guide to using Connected TV for Father’s Day. We’ll cover everything from audience targeting, campaign set up and reporting,…

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  • 10 Middle of Funnel Marketing Strategies To Improve Consideration

    10 Middle of Funnel Marketing Strategies To Improve Consideration

    infomercial

    8 Min Read It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. These middle-of-the-funnel marketing strategies can help you nudge people in this stage…

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  • Junk King Cleans Up With MNTN Performance TV

    Junk King Cleans Up With MNTN Performance TV

    infomercial

    Junk King kicked off their initial Performance TV campaign at a crucial time for their business—the peak of spring cleaning. Because of MNTN’s self-service software with automated optimizations, they were seamlessly able to simultaneously run multiple CTV campaigns. With a primary goal of producing new business, Junk King started with prospecting by targeting consumers by…

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