Tag: sales

  • Sales Funnels vs. Marketing Funnels: What’s the Difference?

    Sales Funnels vs. Marketing Funnels: What’s the Difference?

    7 Min Read For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you might’ve thought about sales and marketing as separate functions. Your teams would work in silos, never speaking to one another (or worse, getting in territorial scuffles on…

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  • 8 Benefits of a Sales Funnel for Your Business

    8 Benefits of a Sales Funnel for Your Business

    7 Min Read Marketing—the art of converting your target audience into your buying audience—is a complex business. It makes sense, then, that techniques have evolved to make marketing as targeted and effective as possible. Breaking down the steps of your marketing and sales efforts can help you evaluate whether your campaign is achieving the results…

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  • 10 Sales Funnel Optimization Strategies To Increase Conversions

    10 Sales Funnel Optimization Strategies To Increase Conversions

    6 Min Read The process of increasing sales and creating successful relationships with happy customers is both a challenge and an opportunity for businesses. To realize these goals, businesses need to consider sales funnel optimization. Sales funnels are relatively simple concepts, but optimizing them for your organization can feel like a challenge. To help you…

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  • What is call analytics and how does it deliver key insights to marketers?

    What is call analytics and how does it deliver key insights to marketers?

    Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. These platforms provide call tracking, recording, routing and attribution tools to enable these functions.Even before the coronavirus pandemic disrupted American lives…

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