Tag: self-serve

  • Self-serve or managed services for programmatic buying – the pros and cons

    Self-serve or managed services for programmatic buying – the pros and cons

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising The Draw of Self-Serve Platforms There’s no denying the allure of self-serve programmatic platforms. Designed for the savvy marketer, these platforms offer the promise of complete control and the joy of hands-on media buying. They especially resonate with those who have specialized in-house teams to…

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