Tag: Special Reports

  • 30 questions to ask a digital events platform vendor

    30 questions to ask a digital events platform vendor

    If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This last category is critical, and…

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  • What is a digital events platform and how can it help you?

    What is a digital events platform and how can it help you?

    The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Relationships between businesses and their suppliers…

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  • 20 questions to ask MPM system vendors

    20 questions to ask MPM system vendors

    A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. Read next: How to decide if you should get a marketing performance management…

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  • How to decide if you should get a marketing performance management platform

    How to decide if you should get a marketing performance management platform

    A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals. Read next: What is marketing performance management and how can it help you? Committing to and…

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  • Questions to ask vendors before buying a customer journey orchestration solution

    Questions to ask vendors before buying a customer journey orchestration solution

    Once you have determined that customer journey orchestration (CJO) software makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration Here are the important steps in evaluating your company’s current CJO…

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