Tag: Streaming

  • Survey: Streaming Ad Tiers Prompt 36% to Upgrade Services

    SAN JOSE, Calif.—Following the news that Prime Video is introducing ad-funded content, new research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.The survey found however that…

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  • Walmart to Acquire Vizio for $2.3B

    BENTONVILLE, Ark., and IRVINE, Calif.—In a deal that is likely to have important implications for the streaming, online retail and CTV ad business, Walmart has reached an agreement to acquire Vizio for $11.50 per share in cash, or about $2.3 billion.Walmart has been a major retailer for Vizio TVs for many years and the acquisition…

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  • Cineverse Launches ‘Cineverse 360’ Ad Platform

    LOS ANGELES—Cineverse has launched Cineverse 360 (C360), a new ad platform providing brands the ability to connect with 82 million monthly viewers across the company’s owned and operated partners.The company noted that C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV)…

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  • Nexxen Adds Streaming Service Data from PeerLogix

    NEW YORK—The ad tech platform Nexxen has announced an agreement with PeerLogix that will provide users of its TV intelligence platform with exclusive aggregated streaming viewership data from platforms like Netflix, Hulu and Disney Plus. PeerLogix captures and catalogs global consumer viewership data from various leading CTV platforms in real-time. Integrated with traditional television viewership data…

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  • Fox Weather Expands Distribution To Hulu + Live TV and TCLtv+

    NEW YORK—Fox Weather has announced expanded distribution of the free ad-supported streaming service to Hulu + Live TV and TCLtv+“As the fastest growing weather service, we are excited to further expand our platform, bringing Hulu + Live TV and TCLtv+ audiences Fox Weather’s premium live weather news programming,” said Fox News Media president Sharri Berg…

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