Tag: Streetfight Magazine

  • Agency Relationship Status: It Doesn’t Have to be Complicated

    Agency Relationship Status: It Doesn’t Have to be Complicated

    Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created. Like any new relationship, client-agency connections can be complicated, but they don’t have to be. Your new agency relationship can blossom into a true partnership if you’re transparent…

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  • What Brands Can Do When the Cookie Crumbles

    What Brands Can Do When the Cookie Crumbles

    People who aren’t familiar with how digital marketing and advertising work behind the scenes may not know it yet, but a big change is on the horizon as third-party cookies are phased out. The post What Brands Can Do When the Cookie Crumbles appeared first on Hawthorne Advertising | Brand Response TV + Digital +…

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