Tag: support squad

  • Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content.  This explosion of options has…

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  • The Rise of Streaming and Audio Advertising Post Cookies

    The Rise of Streaming and Audio Advertising Post Cookies

    In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. From actionable insights to real-world strategies, discover how to seize the…

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  • Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

    Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

    Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. While things will be different, this shift also presents an opportunity for collaboration on new and innovative approaches that can deliver significant returns.…

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