Tag: Technology

  • Build vs Buy: A Product Thinking Perspective 

    Phil Osmond, Head of Product, shares his thoughts and perspectives on “Build vs. Buy”, weighing up the pros and cons for the type of delivery to our clients.  I started my career in the days when virtually every webpage, database, or software solution was built from scratch. In the late 90’s I was handcrafting HTML…

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  • Introducing Signal: Digital direct mail with sector leading results

    It’s an exciting time here at Edit and our sister company Join the Dots, as we can now announce the launch of Signal, our bespoke digital direct mail solution that allows potential customers to signal their interest in your brand with the touch of a button. Our premium Signal packs have been developed as a…

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  • Report: Why the Hospitality Sector Must Focus on Personalisation

    Edit are pleased to reveal our latest report, which focuses on the challenges faced by the marketing sector and how a data-lead approach which focuses on personalisation can help solve them. The Price of Admission: Why the hospitality sector must focus on personalisation has been produced in collaboration with Microsoft and Kin + Carta and…

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  • Poland’s VOD.PL relaunches on connected TV

    Poland’s VOD.PL relaunches on connected TV

    The Polish OTT platform VOD.PL, which is owned by Ringier Axel Springer Polska, has been relaunched on connected TV platforms. As a result, it is now possible to watch movie premieres, cult productions, festival films and ambitious cinema on LG TV sets and Android TV devices from amongst other, Sony, Philips or Sharp. The range…

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  • Measuring Success During a Video Consumption Sea Change

    John Wanamaker famously said, “Half of the money I spend on advertising is wasted. The problem is, I don’t know which half.” In the 90-plus years since those words were uttered, the marketing industry has attempted to solve this problem through science and data. The digital ecosystem, and the deterministic data it is afforded, has…

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