Tag: Television Advertising

  • Video Marketing: Create an Effective Ad for TV Advertising

    Video Marketing: Create an Effective Ad for TV Advertising

    GoDRTV is a Video Marketing company in LA and our specialty is producing marketing videos for products and services and placing ads on national TV. With streaming services such as Netflix, some might say that TV advertising is becoming less relevant. However, national TV is still considered a mega phone from the highest mountain and can be an incredibly effective way to reach a large audience. Creating Effective Ads There is a method to the madness or rather the EFFECTIVENESS of a national television campaign. Below, we have put together some tips to consider when you’re getting to ready to advertise on Television. Know Your Audience Understand your audience. That is key to creating an effective ad. Here are some questions to consider as you outline the perfect audience for your campaign. Answering these questions will help you create an ad that resonates with your target audience. Who are you trying to reach? What are their needs and wants? What motivates them?Answering these questions will help you create an ad that resonates with your target audience. Keep your Ad Short & Sweet Television ads are typically only 30 seconds to a minute long. In this short amount of time, you need to grab the viewer’s attention and convey your message. Keep it simple and focused. Make It Memorable Strong Video Marketing should make an impression and be memorable Infuse your marketing video with creativity, humor, or a catchy tagline to help your ad stand out. Showcase Your Product or Service After your initial hook, your Marketing Video should kick it into high gear as it reviews your product’s benefits and features and all the ways it will make your audience’s quality of life. Answer this important question: How is your product unique? Have an irresistible offer! Or don’t mention money at all. We had a client who was selling a high-priced BBQ grill shaped like a race car engine. Leaving the price point on the marketing video resulted in disappointing leads. After removing the price from the ad, their number of calls increased to 3,500 per week! Placing Your Ads on TV Once you have your Marketing Ads are ready to go, the next step is to buy media and place them on TV! But where do you start? Here are some tips to consider before you buy media: Tip #1 – Test with Online Marketing! Placing ads on national TV can be expensive, and you don’t want to figure out what works and doesn’t in the TV arena. For this reason, we recommend that you start with some online marketing. This could include Social Media, Google Adwords, Youtube, etc. The reason is multifold! Online Marketing will help you refine your messaging, your offer and also your website landing page! You will also get a much better understanding of your target audience and the buyers that are most responsive to your product. Once you are equipped with a polished ad, offer and bug-free landing page, you are ready for primetime! Tip #2 – Do a Two-Week Test on National TV We take a crawl, walk, run approach to media buying. We recommend a 2-week national test to gauge the viability of the product for Television and the networks that have been chosen for the campaign. This 2-week test will generally cost $25,000-$50,000 for 100-150 National TV spots. Case Study: For one of our clients, we kept testing for an entire year. Their return on ad spend averaged about $2-$5. In other words, they would gross $2-$5 for every $1 spent on advertising. During the testing, we discovered a lot of networks that delivered a lot of sales but other networks didn’t. Once we had a long list of bullet-proof networks that had historically brought in sales, our client rolled out and is now averaging a ROAS of $7. Tip #2 – Effective Ads Choose Effective Channels As mentioned above, it’s integral to choose the right networks to reach your target audience.  We work with all of the TV networks that you know and love and much more. Here are just a few examples of the TV networks that we work with. Do some research on which channels have the highest viewership for your target demographic. At GoDRTV, not only do we research the networks by demographic, but we also have tools that tell us about similar brands and their TV campaigns. In other words, it’s not a guessing game! We can piggy-back on competitors’ trials-and-error to know what networks work for them and test those networks for your ad. Tip #3 – Schedule Your Ads As you can see, there are a lot of pieces that have to come together to create a successful TV campaign. One of those elements is TIMING. Determine the best times to air your video ads based on your audience’s viewing habits. For example, if your target audience consists of stay-at-home parents, you might want to air your ads during the day. If your product is a sleeping pill, you may want to air between midnight and 6am. Our team of expert media buyers can help you develop a strong TV campaign. Tip #4 – Monitor Your Results This goes without saying, but it’s important to analyze your results! How di your ads perform, which dayparts and networks did best? There are plenty of methods to figure out which networks and times or even offers brought the most calls or visits to the website. From Mercury Media If your call-to-action is an 800 number, you can associate a specific  number to a network and you can get as granular as you’d like. Some campaigns have dozens if not hundreds of 800 numbers. Or your sales rep can simply ask the caller which network the ad appeared on. Then there is web attribution! Sure, you can promote different landing pages on different ad variations, but there are two easier ways to do attribution for web leads. The first is PROMO CODES. For example, an that appears on Fox could offer FOX911 as a promo code to receive 10% off. Another method of attribution and probably the most accurate is using an attribution tool which monitors the level of activity on your website and associates it with the exact times your ads are schedule to air on Television. Use this information to make tweaks to your media buy and improve your ads’ performance during the next round. Examples of Effective Video Marketing Ad Campaigns As you know, Video can be an incredibly effective tool in reaching large audiences and driving sales! Here are some fun video campaigns that used humor and creativity to make for very successful campaigns: Dollar Shave Club:In 2012, Dollar Shave Club launched a video marketing ad on that quickly went viral on youtube and was viewed by millions. The video features Michael Dubin who is the CEO of the company as he walks through the warehouse and delivering a fun pitch for the company’s subscription service. Within just 48 hours, Dollar Shave Club’s video marketing had garnered 12,000 online orders! Eventually, the company would be bought out for $1 billion.[embedded content] Old Spice:I’m sure you have seen this Old Spice commercial that aired in 2010 pushing the company’s sales through the roof! Featuring Isaiah Mustafa, this series of humorous and quirky videos went viral overnight contributing to one of the most successful campaigns ever!  The result was an instant 107% sales increase and a 55% boost to the web traffic.[embedded content] Blendtec: “Will it blend?” was the theme of a series of videos released by Blendtec in 2006! You could not tear your eyes away from the company’s founder blending various objects to see if the Blendtec blender would, well… blend them! The videos kick started a massive success streak for the brand resulting in a 700% in sales! [embedded content] What are types of TV advertising? Here are some of the most common types of TV Video Marketing: Traditional short-form commercials:These are the types of Video Marketing ads that you will see most often. They range from 15 to 120 seconds and introduce a brand new product to audiences. At GoDRTV, we generally produce a :120 second infomercial, then cut it down to a :60 sec and :30 sec ads that we add into the rotation after one month to increase frequency. Long-Form Infomercial video ads:Long-form infomercials typically run 28.5 minutes and are used to sell more complex products that may need 3D animation or a series of testimonials. Product placement ad:If you have ever seen a product in a film or TV show, that is most likely a product placement that the brand paid the producers for. You will see the product integrated into the story and is often clearly featured. Sponsorship ad:“This programming is brought to you by…” is what you will hear as these types of ads appear, generally right before or at the end of a commercial break. How much does TV advertising cost? When you’re doing Video Marketing, the cost of TV advertising varies depending a few factors, including the following: Daypart:That’s another way of saying the time your ads will air. Ads that are scheduled during primetime are generally more expensive than those ads that air in the wee hours of the night. However, Prime time isn’t always the best time depending on your product. If you’re selling a sleeping pill, you would probably consider overnight placements to reach an audience who is still awake. The Length of your ad:Longer ads are generally more expensive than shorter ads. The cost of a :60 second ad is generally half of a :120 sec ad. The cost of a :30 is half of a :60, and so on and so forth. TV Network:NBC, CBS and ABC are broadcast networks and are a lot more expensive than Cable Networks such as Fox News, CNN, MSNBC, E! Entertainment, DIY, etc. Audience reach:Ad campaigns with a bigger reach cost more! Targeting a bigger audience is generally more expensive than a campaign that targets a smaller audience. Cable TV can cost as low as $25 in a small city with 40,000 households or $250 per spot on a national Cable network. The cost of a TV ad on a Broadcast network could range from a few thousand and up. Of course, placing an ad during Super Bowl is a different ball game. Generally, TV advertising can cost anywhere from thousands of dollars  dollars to several million dollars, depending on the items listed above. However, as an agency that has been buying media for over a decade, we will be able to negotiate better rates for you or your clients and most likely even get you bonus ads by leveraging our relationships with TV networks. How much does it cost to produce a TV Commercial? The cost of producing a TV commercial can range widely depending on a few factors, including the length of the ad, the complexity of the production, location, and the talent involved. Creating an animation video that was done entirely through a software will likely cost a lot less than a production requiring cast, crew, equipment and location rentals and permits. Here are some estimates to give you an idea of what to expect: Local TV commercial:A 30-sec local TV ad can cost anywhere from $1,500 to $10,000 depending on some of the factors listed above. Regional TV commercial:A short-form Regional TV commercial, generally ranging from :30-:60 seconds will typically cost between $10,000 and $50,000 depending on the same factors. National TV commercial: A regional TV commercial can typically be used for a National campaign but if you are going to be seen across the nation, you want to make the best impression on your audiences. If you take the animation rate, a National spot could cost between $10,000 and $25,000 whereas a Live Action National Ad could go from $50,000 to $500,000 or more to produce. All of the estimates above are just that! Estimates! The actual cost of producing a TV commercial can vary greatly depending on your specific Video Marketing needs. As an experienced video production company, we can work with you to understand you goals and budget and develop a production plan that meets your needs while staying within your budget. Contact us so we can create an effective Video Marketing campaign for you! Short Form CommercialsLong Form InfomercialsCorporate VideosExplainer VideosMotion Graphic Animation VideosOur Studio Locations

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  • Local Broadcast TV Advertising

    Local Broadcast TV Advertising

    Local broadcast TV advertising is an effective way for businesses to reach their target audience and promote their products or services. It allows businesses to advertise on television channels that are watched by local viewers in their area. In this article, we will discuss the costs and benefits of local broadcast TV advertising and how it can help businesses grow. Costs of Local Broadcast TV Advertising The cost of local broadcast TV advertising varies depending on several factors, such as the time of day, the length of the advertisement, and the TV channel. Generally, the cost of a 30-second ad during prime time can range from $200 to $1500, while non-prime time slots can cost as little as $25 to $250 per airing. While local broadcast TV advertising  provides businesses with an opportunity to reach a large audience, typically in the millions, in your county.  This type of advertising is particularly useful for businesses that target a specific demographic or have a niche market. It also allows businesses to promote their products or services in a visually appealing way, which can increase brand recognition and customer engagement. Benefits of Local Broadcast TV Advertising Local broadcast TV advertising offers numerous benefits to businesses. Here are some of the key advantages: Wide Reach: Local broadcast TV has a wide reach and can potentially reach millions of viewers in a specific area. This allows businesses to promote their products or services to a large audience and increase brand awareness. Targeted Advertising: Local broadcast TV allows businesses to target their advertising to specific demographics. For example, a business that sells baby products can advertise during shows that target parents or families. Increased Credibility: Local broadcast TV advertising can increase a business’s credibility by associating it with a well-known TV channel. This can help build trust and confidence among customers. Higher Engagement: Local broadcast TV advertising can engage viewers in a way that other forms of advertising cannot. The visual and auditory elements of television advertising can create an emotional connection with viewers, making them more likely to remember the advertisement. Measurable Results: Local broadcast TV advertising provides businesses with measurable results. By tracking the number of inquiries or sales generated from an advertisement, businesses can determine the effectiveness of their advertising campaign and adjust their strategies accordingly. Local broadcast TV advertising can be a valuable tool for businesses looking to promote their products or services. While it can be expensive, it offers numerous benefits such as wide reach, targeted advertising, increased credibility, higher engagement, and measurable results. By leveraging these benefits, businesses can create effective advertising campaigns that help them reach their goals and grow their customer base.

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  • Top 5 Video Marketing Strategies

    Top 5 Video Marketing Strategies

    Video marketing has become an essential part of any digital marketing strategy. With the rise of video consumption, businesses are leveraging video content to attract, engage and convert their target audience. However, just creating a video is not enough. To make sure your video reaches your target audience and delivers the desired results, you need to market it effectively. In this article, we will provide you with five ways to market a video and boost your visibility. Optimize your video for SEO The first step to market your video is to optimize it for search engines. Make sure you use relevant keywords in the title, description, and tags. This will help your video rank higher in search engine results pages (SERPs) and drive more traffic to your website. Also, make sure you include a call-to-action (CTA) in your video and add annotations with links to your website or landing page. The budget for SEO optimization may vary depending on your target keywords, the number of videos you have, and the complexity of your optimization strategy. You may need to allocate $500-$1500 per month for SEO optimization. Leverage social media Social media is a powerful tool to promote your video and increase your reach. Share your video on your social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. You can also create short teasers or snippets of your video to share on social media and entice viewers to watch the full video. Make sure you use relevant hashtags and tag relevant people or brands in your posts to increase your visibility. You may need to allocate $500-$2000 per month for social media marketing. Collaborate with influencers Influencer marketing is a popular way to reach a new audience and increase your brand awareness. Find influencers in your niche or industry who align with your brand values and collaborate with them to create a video. This can be a sponsored video or a collaboration where the influencer promotes your video to their followers. This will help you tap into their audience and gain more visibility for your video. The budget for influencer marketing will depend on the influencer’s reach, engagement rate, and the type of collaboration you want to do. You may need to allocate $1000-$5000 per campaign for influencer marketing. Use email marketing Email marketing is an effective way to reach your target audience and promote your video. Send an email to your email list with a link to your video and a CTA to encourage viewers to watch it. Make sure you personalize your email and segment your list to send targeted emails to specific groups of subscribers. Also, make sure you track your email metrics, such as open rates and click-through rates, to optimize your email campaigns. You may need to allocate $200-$500 per month for email marketing. TV Marketing TV marketing is a great way to reach a larger audience. The budget for TV marketing will depend on the TV programs you want to sponsor or the commercials you want to run.  It cab be a valuable addition to your video marketing strategy, especially if you’re targeting a larger audience or if your product/service has mass appeal. Here are some ways to incorporate TV marketing into your strategy: Run tv commercials during relevant programming Identify TV programs that attract your target audience and run commercials during these shows. This will help you reach a large audience and increase brand awareness. Make sure your commercial is engaging and has a clear message that resonates with your target audience. Sponsor TV programs or events Another way to use TV marketing is to sponsor relevant TV programs or events. This will help you reach a captive audience and associate your brand with a popular program or event. For example, if you sell sports equipment, you could sponsor a sports program or event. Use TV to complement your digital campaigns TV marketing can also be used to complement your digital campaigns. For example, you can use TV commercials to drive traffic to your website or social media pages. You can also use TV to reinforce your message and increase brand recognition. Incorporating TV marketing into your video marketing strategy can help you reach a larger audience and increase brand awareness. Make sure you identify the right TV programs or events to target your ideal audience and create engaging content that resonates with them. By using a multi-channel approach, you can maximize the impact of your video marketing campaigns and achieve your marketing goals. You may need to allocate $10,000-$50,000 per campaign for TV marketing.

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  • Big Companies & TV Commercials: The Connection

    Big Companies & TV Commercials: The Connection

    As the old saying goes, “old habits die hard”. And the strong connection between big companies and TV commercials appears to stem from one of those habits. But it would be silly to think that’s the whole story. There must be some merit to TV since it keeps evolving in a rapidly changing advertising world. Ironically, giant tech companies are among the most enthusiastic customers of TV commercials. Says who? Their massive budgets. And this already goes against common sense. Why would proponents of cutting-edge technologies be adhering to an old-fashioned advertising strategy? Which raises another gazillion-dollar question: what’s the connection between big companies and TV commercials?  That’s what we’re going to find out here. What are the unmatchable advantages of TV advertising, and whether it would be advantageous for your business? Let’s start then, shall we? Big Companies & TV Commercials: Benefits of TV Advertising? Before getting into the minute details of the discussion, let’s make this clear: TV commercials are often a ‘part’ of more inclusive promotion. It’s called a 360° marketing campaign, a form of holistic marketing that spreads across multiple platforms, designed to build strategic brand awareness. Companies rarely put all their eggs in one investment basket, which makes sense. Still, one could be quite surprised when looking at the number of eggs in the TV’s basket. So what makes TV advertising so unique?  TV Has a Wide Reach Although targeted marketing has numerous advantages, it can never become an inclusive strategy simply because it singles out a number of potential clients who may or may not prefer the service or product presented to them. In contrast, TV has a broader reach, serving as a complementary marketing technique to others. In addition, let’s not forget that the boosted relationship between big companies and TV commercials is partly due to the evolution and adjustments TV marketing has made. Many TV channels now offer their own unique tailor-made ad solutions. Hence, despite rumors suggesting otherwise, TV viewership isn’t dying. It’s, in fact, still growing. TV Commercials Are Effective It’s a mystery to many why TV commercials still take up a big chunk of advertising campaigns. Short answer: They work. Global television advertising revenue has remained somewhere around US$160 billion during the past few years, except for a trivial drop in 2020 due to the pandemic, placing TV as the second-largest advertising medium behind the internet.  Effectiveness also translates into cost-efficiency. Numerous companies were lured into social media advertisements based on fear of missing out on something. It’s a misperception that it’s a less money-consuming option. That’s not entirely wrong, but the mutual appreciation of big companies and TV commercials was in part due to the higher ROI brought about by their collaboration.  TV Conveys a Sense of Prestige & Reliability Unlike 1 dollar online banner ads, TV commercials are pretty expensive. When a company can afford to pay for a TV ad, it immediately proves they’re a well-established business, with great confidence in their investment planning. And although TV regulations sometimes are seen as stumbling blocks, those who make the cut confer an element of legitimacy. This Is a Commercial, Not a Distraction! You have certainly faced featured ads popping up throughout your display, dashboard, inside apps, and every other place you click on the internet. Sometimes you’re watching a video or reading the news, and nothing could be more frustrating than an unrelated, repetitive display ad. These ads might lead to brand awareness but aren’t always coupled with a desirable sentiment. TV channels often have a clear boundary between a commercial and everything else. And their viewers accept it as an unspoken covenant to watching the ad and getting the show they want for free in return. And sure enough, that’s not the deal with social media platforms. Covering Different Demographics No doubt about it, social media has fundamentally changed how we live and work. Social media is renowned for its ability to target a younger audience. Still, many golden agers and adults aren’t full-time smartphone addicts! And even the most sophisticated targeting social media algorithms cannot reach them. But TV can. Television has the best penetration with older, wealthier targets who haven’t found their way into the world of ever-changing technological innovations. Moreover, they’re likely to be in charge of pocketbook issues, so at the end of the day, they are the ones who need convincing. Television Is the Place To Tell a Story Very rarely an online ad has managed to get the voluntary attention of its viewers. And most likely, this will remain unchanged in the future no matter how professionally the online ad is produced. Consequently, internet-based advertising is either static or short-animated visuals.  On the other hand, television is a place where you can make a compelling argument about why you care about your customers’ best interests, not just sales. In this way, you promote trustworthiness and credibility. No Concerns about Incompetent Sales Reps Not to undermine the irreplaceable and challenging task of representing a service or product, giant companies need TV commercials to make it even more effective. Think about it. During representations, many things can and do go wrong. Irrelevant, random questions, lack of information –maybe even anger and vandalism? One way communication isn’t that bad after all. The content is manageable and to the point. And business owners and their advertising teams will be the ones who control the brand image, not the general public.  Cultivating Captive Audience Television’s captive audiences are invaluable assets in a world turned upside down by the pandemic. And perhaps one of the arenas where no alternative platform can provide the same advantage. Today’s fast-paced digital world doesn’t count on keeping an audience engaged for longer than a few minutes. That’s the superpower of television. Compared to other options, the cherry on the top, television provides an opportunity for no-competitor advertising. Newspapers, social media apps, and streaming platforms fill their ad space with whoever pays the price, often pasting them all next to each other. TV follows a one-man rule strategy. And that’s very attractive, especially for business titans who enjoy the view from the top. 6 Tips to Create Effective TV Commercials If you’re reading this, there’s a chance you’ve been giving serious thought to making your own TV commercial. Here are six quick tips to make the best use of your investment: Clarity Is the First Advertising Principle Everything should be as clear as possible, from the brand’s name to the logo and, most importantly, the service or product. Creating a secretive puzzling situation where the audience has no clue what they just watched is not an option, which leads to the next point.  1- Keep It Simple Every second counts since you’ll be paying for every single word. Hence, make it simple and make it count.  2- Creating a Storyline Successful commercials don’t aim to sell alone. They seek to build a story that their viewers can relate to. It doesn’t matter if it’s satirical, dramatic, or even documentary-style; it just needs some degree of honesty and possible connection to your brand.  3- Make Your Own Tagline, Theme Very often, TV commercials aren’t one-time projects. They’re repeated at different times and settings to ensure optimal effectiveness. Characters, slogans, and themes will fortify the audience’s connection with your brand, building a sense of reliable presence.  4- Break The Pattern Let’s face it. Most people ignore things around them unless it’s genuinely eye-catching. It’s not rocket science; be creative and hire the best.  5- Targeting a Specific Audience Determining who you’re speaking to is a big part of every conversation. TV is not an exception. You can’t expect everyone to be your customer. Therefore, address those who might.  Bottom Line Despite all the rumors to the contrary, The power of TV advertising remains shockingly resilient. And for big businesses, it’s perhaps the best option. That being said, big companies and TV commercials are in a non-exclusive open relationship. Simply put, TV advertising best functions in a broader marketing strategy.  Consequently, we offer comprehensive, personalized solutions to various businesses looking for a real transformation in their industry. Contact us, and let’s start our new journey together.

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  • How to Advertise Your Product on TV

    How to Advertise Your Product on TV

    Experts of Direct-Response Advertising and Video Production GoDRTV is a world-class, award winning infomercial production house and advertising agency and the best kept secret by industry leaders. Small and large businesses from startups to fortune 500 companies look to us to create innovative blended campaigns that stand out, impact audiences and turn consumers into customers. We are equipped with a team of top professionals in every segment of Direct-Response marketing. Our partners include top networks both on Television and online including CNN, HGTV, ESPN, Yahoo and many more. Our Award winning video production and infomercial production team is committed to delivering National Quality video presentations and superior media campaigns at a fraction of the costs charged by other companies. Whether you want to generate leads, increase brand awareness, drive retail, increase web traffic or generate direct sales, look no further! GoDRTV is the direct-response agency you can count on every step of the way. Call us now at 1-800-507-0159 or fill out our Request Form to see how GoDRTV can help you.

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