Tag: third-party data

  • How To Use Behavioral Targeting Without Third-Party Data

    How To Use Behavioral Targeting Without Third-Party Data

    Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing emphasis on user privacy, the entire game has shifted for marketers, who can no longer rely on data provided by outside companies that have no…

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