-
More FAST, More Fragmentation: What Amazon’s Ad Tier Means For Advertisers
3 Min Read When Amazon’s announcement of an additional ad-supported tier starting early 2024 came across our newsdesk, it didn’t come as much of a surprise. This year we’ve observed major streaming networks flocking to FAST, knowing the clear impact such a revenue-stream shift would have on their bottom line. An ad-supported Prime Video presents…
-
Is What You C(TV) What You Get? Buyers Want More Content-Level Transparency
3 Min Read In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings,…
-
Never Say (Cord) Never: What’s Stopping Cord Keepers From Cutting the Cord?
4 Min Read What makes people stay with cable TV? At first, the answer seems obvious: older audiences who prefer to stick with what they know. Right? But the so-called “cord keepers” aren’t just Boomers. And it’s more than just demographics keeping linear TV hanging on (albeit by a thread). While the price may be…
-
11 unique (but effective) tactics to generate leads and boost sales
/*! elementor – v3.13.3 – 22-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-] >a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}
-
Let’s Be Upfront. What’s Your Plan for Performance TV?
4 Min Read What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up…
