Tag: TikTok

  • 14 Ways Brands Can Win Eyeballs On TikTok With Relatable Videos

    14 Ways Brands Can Win Eyeballs On TikTok With Relatable Videos

    Question: What Is One Way Brands Can Win Eyeballs On TikTok With Relatable Videos?Answer: Get Creative With First-Person-POV Camera Angles. “TikTok viewers enjoy first-person angles and points of view in content (such as videos that allow them to go on a roller coaster without having to ride it). So try to be creative in your…

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  • 16 Approaches Brands Can Take To Boost Engagement On TikTok

    16 Approaches Brands Can Take To Boost Engagement On TikTok

    TikTok is the platform of choice for younger generations in 2022, and its influence and reach is only growing. With nearly every social platform making a shift toward featuring more video content, TikTok already offers the most popular features and functions, not to mention legions of global users, making it a great channel for branding…

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  • 3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022

    3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022

    Credit: Getty Images by Tim Robberts E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social media mature as a…

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  • 5 Performance Marketing Trends to Watch in 2022

    5 Performance Marketing Trends to Watch in 2022

    From new payment solutions to the continuing convergence of social media and shopping, brands must navigate several purchase paths Brands that can stay flexible with the current environment while delivering products and services consumers are looking for will always come out ahead, writes Jessica Hawthorne-Castro As consumer preferences change and the various ways to reach…

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  • 2022 Predictions: E-commerce everywhere

    2022 Predictions: E-commerce everywhere

    Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined.Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and…

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