Tag: trends

  • 5 leaders’ strategies for staying on top of market and economic trends

    5 leaders’ strategies for staying on top of market and economic trends

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  • CTV Trends You Need To Know in 2024

    CTV Trends You Need To Know in 2024

    3 Min Read The streaming landscape has been constantly and rapidly changing. From new Connected TV platforms to emerging ad-supported networks to consolidations (and so much more), there’s a lot to keep track of. And more shifts are inevitable anticipated throughout 2024, leaving advertisers rushing to cut through the noise and focus on the essential…

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  • Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)

    Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)

    There is a multitude of factors to consider and important decisions to make when creating an advertising budget. Aside from choosing the right channels and tactics to meet their own strategic goals, a brand must take the state of its industry as well as the latest marketing and advertising trends into account to create ad…

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  • QR Codes as an engagement mechanism. Here to stay?

    QR Codes as an engagement mechanism. Here to stay?

    A key barrier to entry for QR Code usage has been third party app to read the codes and lower smartphone usage. In 2020 81% of U.S. adults have smartphones. And nearly all of them read QR with no third party app required. QR Code usage is taking off and many DTC companies are trying to figure…

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  • As the country begins to open up, so do Podcasts!

    As the country begins to open up, so do Podcasts!

    Up 4% for downloads and 3% for audience compared to the previous week.   4th consecutive week download growth has been flat or positive, and 5th consecutive week that audience growth has been flat or positive. Podcast streams and downloads during peak weekday morning commute times were down an average of 16% for the week of May…

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