Tag: tv and social

Not only are people consuming more TV, but now they are having more conversations about the programs they watch on Social Media Total volume of TV and COVID-19-related conversations, on Twitter alone, reached nearly 9 million since the start of 2020 in the U.S.—a staggering 40X increase 588% increase in Social TV Activity comparing Spring 2019 and Spring […] The post Nielsen: Connecting TV and Social Media in campaign performance is more important than ever appeared first on Modus Direct.

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