Tag: Uber

  • T-Mobile acquires Octopus Interactive rideshare adtech platform

    T-Mobile acquires Octopus Interactive rideshare adtech platform

    Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners.Current Octopus clients include audio publisher Audible, OTT streaming service Philo and…

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