Tag: upfronts

  • 40% of 2023 Upfront Buys Will Be Dedicated to CTV

    40% of 2023 Upfront Buys Will Be Dedicated to CTV

    3 Min Read Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform. The article reported that 74% of marketers intend to maintain or increase their total ad budgets for the upfronts…

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  • Let’s Be Upfront. What’s Your Plan for Performance TV?

    Let’s Be Upfront. What’s Your Plan for Performance TV?

    4 Min Read What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up…

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