Tag: User Generated Content

  • The Convergence of Digital Marketing & TV

    Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers’ recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective.    Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions.  The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience.  Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs.   www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054

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  • Five effective tips for setting user-generated content guidelines

    Five effective tips for setting user-generated content guidelines

    “Content is king” – in the age of e-commerce, remote work, and social media, the statement couldn’t ring truer. Creating and sharing high-quality content is one of the best ways for businesses to build an online presence, strengthen their brand’s story and become an authority on their chosen area of focus. However, not all content is good content, which is why businesses need to be especially careful when sharing user-generated content. Many businesses have taken to promoting user-generated content as an effective way to mingle with the customers who use their goods and services. While there are many benefits to this approach, it’s crucial for businesses to set content guidelines for user-generated content. Here, five members of Business Journals Leadership Trust discuss the best ways for businesses to approach setting such guidelines. 1. Implement gamification.In addition to creating content guidelines, a good way to get users to put more thoughtfulness into their content is to incentivize them in some way. Implementing gamification allows customers to make content sharing way more rewarding and entertaining. Hosting online contests is powerful because most people love to compete. Businesses can offer discounts and products for the best brand advocates. – Indya Wright, Artiste House 2. Provide guidelines and samples.Provide guidelines and samples to your customers. You can really have a lot of control over this via a brand ambassador or brand loyalty program where you can set the rules, monitor the UGC and reward accordingly. This is a time-consuming cycle but worth it in the end. – Christopher Tompkins, The Go! Agency 3. Set an approval process.Businesses can set brand and content guidelines for those creating user-generated content. Set up an approval process with a quality check to ensure consistency in content before posting it online. – Jessica Hawthorne-Castro, Hawthorne Advertising 4. Create a feedback loop.Brands serious about user-generated content should create standard guidelines, a rigorous review process and most importantly, a feedback loop to inform and guide UGC efforts. While external guidelines can be helpful, internal guidelines maximize quality. Providing regular feedback to those interested in creating content for your brand increases quality and quantity. – Kent Lewis, Anvil Media, Inc. 5. Leverage unique hashtags.User-generated content authentically showcases your product or service in action, allowing prospective customers to better see themselves in your brand story. Whether you’re a new restaurant, an IT services company or a nonprofit looking for donors, create a unique hashtag campaign that encourages community and removes as many barriers as possible for your raving fans to participate. – Melea McRae, Crux KC

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